What’s the big deal about insurance content?

Content is information. And great content is the information that the insurance buyers want, presented clearly and with authority.  In the insurance industry, demonstrating your expertise sets you apart from the competition.

Prospective insurance clients love great content.

It provides them with the information they need to make informed and confident purchase decisions. It shows them you understand their type of business and its insurance needs.

Search engines love great content.

They rank websites with great content higher on search results because they are built to find the most relevant information for their users. Search Google for "moving and storage insurance." Our insurance client Capacity Coverage's article is in the top ten results!

The media loves great content.

Traditional and online media outlets know that great content keeps their readers coming back and their advertising revenue secure.

Social networks love great content.

Interaction and engagement among members is the name of the game for these networks and great content is a sure way to keep the discussion going.

Your great content begins with a 20-minute interview. We do the rest.


Don’t take our word for it. See what the experts have to say:

The #1 search engine in the world.  Read what Google has to say about getting your website higher up on its results page...

The #2 search engine in the world. Yahoo doesn’t offer a comprehensive guide to search engine optimization, such as Google’s, but content drives its results.

Bing is the new kid on the search engine block, but with the power of Microsoft behind it, it’s market share is likely to grow quickly.  Here’s what the Bing webmaster community has to say about the importance of content.

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